About the Book: Web Analytics An Hour A Day W/cd Web Analytics: An Hour a Day provides a unique insiders perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, this book enhances your mindset and teaches you how to fish for yourself. The book includes an innovative CD that includes more than five hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations, and other useful web analytics resources. This is the ultimate resource for anyone needing a step-by-step, task-based guide to creating and maintaining a modern web analytics