Upkar'S Marketing Knowledge
(English,Paperback)
By Dr. L N Koli (Author) By Upkar Prakashan (Publication)
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Book Details
Binding :Paperback
Publication Date : 0
ISBN :9788174828743
Language :English
Rack No. :KOL/83/3/562
Pages :155
Publisher :Upkar Prakashan
Description
Table of Contents
- Marketing : Nature, Scope and Importance
- Marketing Concept
- Marketing Mix
- Marketing Environment
- Market Segmentation
- Buyer Behaviour
- Product Life Cycle
- Pricing
- Advertisement
- Sales Management
- Personal Selling
- Marketing Planning
- Sales Promotion
- Channels of Disctribution
- Modern Marketing
- Bank Marketing