b' This ninth edition carries on the tradition from previous editions,\nincorporating the latest research and management \n\npractices into an easy-to-read yet comprehensive learning tool. You will notice\nmany changes, \n\nparticularly in the amount and format of application-oriented, student-focused\nlearning exercises. This edition \n\nintegrates new, innovative learning tools and the latest in sales management\ntheory and practice. At the \n\nsame time, we have taken great care to preserve the excellent framework and\nprinciples from editions one \n\nthrough seven. In short, we have taken the best from earlier editions and added\nrelevant, real-world student \n\nlearning tools and up-to-date sales management theory and practice to create\nthis ninth edition '