Rural Marketing

Description Rural markets, for most organizations, both in the public and the private sectors, represented a black box due to the existing knowledge gap in the past. That is not the case any more. Traditionally an agrarian economy, rural India has undergone significant development in the last three or four decades, making it a very attractive option for businesses. Companies no longer shy away from going that extra mile to woo rural consumers. As more and more companies look to rural markets for growth and revenues, present-day marketers and managers need to understand the rural set-up and the fundamentals of rural marketing. Published in 2005, the first edition