Retail Management A Strategic Approach E11

Description
This book provides a strategic, decision-making approach thatillustrates how retailers plan for and adapt to todays changingand complex retail environment. Spread over eight parts, the booktalks about supplier relations, retail life cycle, retailinginformation system, location planning, and elements involved inmanaging a retail business, merchandise management, and integratingand controlling strategy. From the very first chapter, the sixsteps used in developing and applying a retail strategy givestudents a comprehensive process to follow throughout the text asthey learn about the mission, goals, consumer market, overall andspecific activities, and control mechanisms that are involved in asuccessful retail strategy.
 

• Opening Vignette in each chapter talks about leading retail business entities in India like Big Bazaar, Pantaloon Retail Limited, The MobileStore, Arvind Brands, Shoppers Stop Limited, Crossword Bookstores Limited, etc.
• Expert Speaks Boxes which capture the views of business leader...