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Mobile Marketing By Kaan Varnali,Aysegul Toker,Cengiz Yilmaz

(English,Paperback)
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Book Details
Binding :Paperback
Publication Date : 2011
ISBN :9780071332507
Language :English
Rack No. :KOL/150/2/447
Pages :163
Publisher :Tata McGraw Hill Education Private Limited

Description

A Blueprint for Mobile Marketing Best Practices

“Drawing on lessons from one of Europe's most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.”
Malcolm Gladwell

“Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.”
Serdar Erener, Adman

“Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.”
Paul Bern...

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