Marketing Strategy & Competitive Positioning

Description
Marketing Strategy and Competitive Positioning deals withthe process of developing and implementing a marketing strategy andhow these processes can be managed to gain and sustain superiorperformance in the market place. The 4th edition contains 3 newchapters; Competing Through the New Marketing Mix, StrategicCustomer Management, Corporate Social Responsibility. Thoroughlyupdated with new examples and the latest research findings, thisnew edition also boasts updates case studies in each chapter, takenfrom recent editions of the Financial Times, that illustrate the practical implicationsof the issues raised.
For Sale in Indiansubcontinent only

PART I: Marketing Strategy

1. Market-led strategic management
2. Strategic marketing planning

PART II: Comptetive Market Analysis

1. The Changing Market Environment
2. Customer analysis
3. Competitor analysis
4. Understanding the Organisational Resource Base
5. Foreca...