Marketing Of High Technology Products & Innovations
(English,Paperback)
By Jakki J Mohr (Author) By Pearson Education Limited (Publication)
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Book Details
Binding :Paperback
Publication Date : 2014
ISBN :9789332536623
Language :English
Rack No. :KOL/404/5/15
Pages :542
Publisher :Pearson Education Limited
Description
About the Book: Marketing of High-Technology Products and Innovations: 3rd Edition
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.