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Marketing Of High Technology Products And Innovations 3rd Edition By Jakki Mohr

(English,Paperback)

By Jakki Mohr (Author)   By  Pearson Education Limited  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2012
ISBN :9788131761076
Language :English
Rack No. :KOL/73/6/248
Pages :537
Publisher :Pearson Education Limited

Description

Description Marketing of High-Technology Products and Innovations is theonly text on the market that focuses on the unique marketingchallenges that surround high-tech products and service. The third edition retains all the same concepts and materialsof previous editions and includes comprehensive coverage of thelatest academic research and leading-edge business practices. For Sale in Indiansubcontinent only NEW! End-of-book Cases: The cases that have encouraged hands-on experience and in-depth analysis in previous editions have been replaced by current cases that better relate to today's student. UPDATED! In-depth Opening Vignettes: Each chapter begins with an opening vignette that highlights a particular company and how it has grappled with the issues in the coming chapter. In this edition the opening vignettes have not only been updated with current material but also delve deeper into the issues at hand providing students with greater insight. NEW! "Technology Solutions to Global Problems": These boxes feature real, cutting-edge companies, products/technologies, an...

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