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Management Information Systems: Managing The Digital Firm

(English,Paperback)

By Kenneth C Laudon (Author)   By  Phi  (Publication)

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Book Details
Binding :Paperback
Publication Date : 2004
ISBN :9788120323537
Language :English
Rack No. :KOL/37/4/235
Pages :542
Publisher :PHI

Description

This widely accepted and eminently readable text introduces students to Management Information Systems (MIS) and demonstrates how it contributes to making better management decisions and higher profitability for the organization. The book explores the digital integration of the firm and the use of Internet technology to digitally enable business processes for electronic business and commerce. The text pays special attention to the new applications and technologies that improve the firm's relationships with customers and create additional value through closer collaboration with suppliers and other business partners. This edition incorporates many new features, active hands-on application exercises and real-world examples that help illustrate the concepts more meaningfully.

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