Description
b' About the Book: Crafting and Executing Strategy: 18th Edition\n\n\nCrafting and Executing Strategy has always been popular due to its mainstream\nand balanced approach, mirroring both the best academic thinking and the\npragmatism of real-world strategic management. The 18th edition continues on the\nsame path but has been thoroughly revised keeping in mind the changes that the\nbusiness world has seen over the past few years. '