Consumer Behavior (English) 11th Edition

b' About the Book: Consumer Behavior\n\nConsumer Behavior is the text that set the standard forconsumer behavior study.\nThe book explores how the examination andapplication of consumer behavior is\ncentral to the planning,development, and implementation of marketing strategies.\nThe tenthedition captures the impact of new media on consumer behavior\nandfocuses on the marketers ability to learn more about customerspurchases in\norder to implement a strategy with greater precision.In this edition, Professor\nRamesh Kumar has added extensive cases,discussions, and examples relevant to\nIndian consumers and markets,creating a global perspective and making this\npioneering textbookeven more interesting to Indian students.\n\n * End-of-chapter cases: Case studies appear at the end of '