Concepts In Strategic Management And Business Policy

b' Strategic Management and Business Policy offers an engaging look into new and\ntraditional strategic management topics. Its thorough coverage helps students\ndevelop an understanding of the wide range of theories and research available in\nthis field- from competitive strategy and industry analysis to environment\ntrends and ethics. Integration of international issues throughout provides an\nessential understanding of global economics and its impact on business\nactivities in any location. Table of Contents PART I: Introduction to Strategic\nManagement and Business Policy 1. Basic Concepts of Strategic Management 2.\nCorporate Governance and Social Responsibility PART II: Scanning the Environment\n1. Environmental Scanning and Industry Analysis 2. Internal Scanning: Organizing\nAnalysis PART '