Corporate Information Strategy And Management 6th Edition
(English,Paperback)
By Robert D Austin (Author) By Tata Mcgraw Hill (Publication)
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b" BOOK SUMMARY OF CORPORATE INFORMATION STRATEGY AND MANAGEMENT: TEXT AND\nCASES,APPLEGATE \nCorporate Information Strategy and Management: Text and Cases 6/e by Applegate,\nAustin and McFarlan is written for students and managers who desire an overview\nof contemporary information systems technology (IT) management. It explains the\nrelevant issues of effective management of information services activities and\nhighlights the areas of greatest potential application of the technology. No\nassumptions are made concerning the reader's experience with IT, but it is\nassumed that the reader has some course work or work experience in\nadministration or management. This text is comprised of an extensive collection\nof Harvard Business cases devoted to "