Business Research Methods
(English,Paperback)
By William G Zikmund (Author) By Cengage Learning India Private Limited (Publication)
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Book Details
Binding :Paperback
Publication Date : 2013
ISBN :9789353503260
Language :English
Rack No. :KOL/423/1/28
Pages :665
Publisher :Cengage Learning India Private Limited
Description
b' About the Book: Business Research Methods\n\n This best-selling text continues in its ninth edition to provide the most\ncurrent and comprehensive coverage of business research. Its student-friendly\ndesign contains numerous examples illustrating real-world research in\nmanagement, marketing, finance, accounting, and other business areas. Business\nresearch methods, 9E, is the ideal text for undergraduate and first year MBA\ncourses in marketing, management, or Quantitative studies....... '