Business Communication

b' It is said the future belongs to Communication. And rightly so. For today, more\nthan ever before, the need for effective communication is being felt. This is\nparticularly true of business communication because, organizations in their\nefforts to excel in business and outdo their competitors, have to be precise and\nextremely effective in their communication to satisfy all its stakeholdersbe\nthey suppliers, distributors, advertisers or custome This book on Business\nCommunication, now in its Second Edition, brings to fore the multidimensional\naspects of Business Communicationranging from listening, speaking, developing\nskill sets, to exhibiting correct body language. The book emphasizes that\nunderstanding the perceptions and mindsets of the communicators '