Bcom, 2e

Key Features * Systematic and methodical manner of coverage of topics * Visually appealing presentation * 32 cases from Indian businesses * Chapter review cards at the end of each chapter * A unique chapter on Etiquette Advantage in Business Communication * Rich pedagogical features such as, key terms, learning objectives, grammar quiz and solution, chapter-end exercises, projects About the Book: BCOM: 2nd Edition BCOM, a 4LTR Press product, takes into account and integrates the inputs fromdiscipline-specific focus groups, conversations, and surveys and presents thecontent in a visually engaging page layout, keeping intact the